Your brand is what people say about you when your’re not in the room. Branding is not just a logo design. It is how people view and perceive the company. It’s your what, your how, and your why. It’s what you do, how you do it, and why you do it.
It’s not only the design of your logo, business, cards, or website. Again, that’s your brand identity.It’s about more than the brand design that your company has to offer. It’s the way your brand sticks in people’s minds, and, in that instance, convinces them to buy or not to buy what you’re selling, not only! Sometimes it’s also about creating brand loyalty, raising money for charity, convincing them to use your service, read your books, hire you for a job, and so on. Branding can be used for many different things.